Small business owners need to do everything they can to grow their companies.  But, they must be organized, disciplined and motivated. Effective online marketing can open many doors, but you have to know what you are doing. You have a website, you advertise online, and you work towards a better web presence. What are you missing out on? Here are a number of these small business digital marketing strategies.

Effective Online Marketing Website Tips

Having a website was mentioned, and obviously, that’s a must. However, simply having a website isn’t enough. Some digital marketing strategies deal directly with the website you have for your business. For example, your website better is mobile friendly.

Mobile Friendly

A mobile-friendly website means much more than just being accessible by mobile phone. If it has been awhile since you updated your site, then it’s time to see what you can do to change things up. Web content must be contextually relevant to what interests your target audience. Make sure the information you share solves the problems your target audience might be experiencing.

Global And Local SEO

Even if you have a broader audience, and you should, you need to include local as well as global-oriented SEO as you set up everything online. Why? Search engines are moving in that direction, but it’s not just about local search results. It’s about having more specific information about businesses so that the pages representing them rank highly, especially on Google page 1. It makes sense if you think about it.

Basic Guidelines Start With Simplicity

Let’s talk about some basic guidelines to follow as you are working out your effective online marketing strategies. For example, one guideline is to make sure you keep things simple.

Consistency

Then you also need to make sure that you always stay consistent. The more consistently you share information that improves things for your ideal prospect and customer, the more often they come back to you as a resource site.

Feedback

One more guideline to follow is being sure to take prospect and customer feedback seriously and respond to it. It is important to do that for sure.

Contextually Relevant Content

Another important aspect of digital marketing is content. What types of content do you post? Is it relevant to your brand?  Or, do you have things unrelated to what is on your home page?  Use your home page as a keyword pool place.  Then, write blog posts and supportive pages to be relevant ONLY to the keyword categories on your home page. This is a simple, basic strategy to get your website and its pages to rank higher on Google. Think about how you might be able to consistently be the “go to” resource for your niche.

Post-New Content More Often – At Least Weekly

Perhaps you aren’t posting new content often enough, and in that case, you need to start. Maybe you have your site and social media, but you don’t have a blog for your site set up just yet. It is something you might want to think about doing. If you don’t have the time or skills, you can outsource this to us.

Online Reviews

Does your small business get many reviews online? If not, you need to encourage people to leave reviews. Reviews help, but they aren’t always easy to come by. Therefore, you need to learn about different ways that you can get customers to leave positive reviews about your business.

Email Marketing, Digital Advertising, and Social Media

Email marketing, digital advertising, and social media are also important. Think about these three things as you move forward with effective online marketing strategies. It is important that you look at all aspects of discussed digital marketing. There is always something you can do to make things better.