Marketing Trends 2019

Marketing Trends 2019

You’re brainstorming your marketingstrategy for the future. You ask yourself, “What’s my company’s future look like?” You shrug your shoulders. So, what can you do to get things going forward for the coming year? Do research for marketing trends 2019. Marketing Trends...
Working with a Buyer Persona – Part One

Working with a Buyer Persona – Part One

Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...
What Good Are Marketing Statistics?

What Good Are Marketing Statistics?

In your current marketing campaign, are you filling a want or a need? If your ads focus on creating desire for a “want” the ad is very emotion driven. Create an ad that talks about filling a need, and it is highly logic driven. However, whether your ad is designed to...