Every Problem Has a Solution

Every Problem Has a Solution

Your customers have problems and challenges. The truth is, every problem has a solution. See your business solution as the key to solving customer challenges. You can use this concept as a marketing strategy. However, you must clearly know what your customer’s...
Marketing and Promoting Belief in Your Offer

Marketing and Promoting Belief in Your Offer

You believe passionately in your small business offer. To whom do you promote belief in your present? these surely to feel what you think? Or, do you look for folks who are difficult to promote your perception to? perhaps an extra query to ask is do you rather need to...
Marketing Trends 2019

Marketing Trends 2019

You’re brainstorming your marketingstrategy for the future. You ask yourself, “What’s my company’s future look like?” You shrug your shoulders. So, what can you do to get things going forward for the coming year? Do research for marketing trends 2019. Marketing Trends...
Working with a Buyer Persona – Part One

Working with a Buyer Persona – Part One

Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...
What Good Are Marketing Statistics?

What Good Are Marketing Statistics?

In your current marketing campaign, are you filling a want or a need? If your ads focus on creating desire for a “want” the ad is very emotion driven. Create an ad that talks about filling a need, and it is highly logic driven. However, whether your ad is designed to...