The psychology of marketing is both an art and a science. Marketing involves psychology, art, and science (technology and statistics). Of these, psychology is the most important. People buy because they know, like and trust. The “know” is achieved through technology...
You’ve moved your business online and become virtual.Do your customers know the novel Coronavirus hasn’t put you out of business? The Patch, an online newspaper, conducted a survey across the US. The following summarizes in a few words the most important message...
Panicking because the Coronavirus has you doing things differently won’t help your business keep going. However, being flexible will. Calmly thinking things through and acting with a calm head also will help you prevail. You might also need to start doing some tasks...
Like most businesses, you have at least one website. On the home page, you’ve published content that sounds like you know what matters to your market. Proof that you understand what’s significant to your market shows up in your profits. This marketing strategy works...
Do you have a compliant website? If not, you could get sued. If that sounds unappealing (and ominous), you might want to make sure you or your webmaster whips your website into shape, especially before January 1, 2020. Keep reading to find out more. A Compliant...
It’s December. You and perhaps your team are talking about an upcoming future strategy to stay profitable. What might you include for marketing trends 2020? Which might you leave back in 2019? These questions offer a guide to help you prepare for the year ahead....
What’s happening in your business life? You can feel inundated with many business tasks. This can lead to feelings of overwhelm. When you feel overloaded you might become a little “business comatose” as well, feeling immobilized for decision making. Trying to do TOO...
Marketing is passionately engaging with everyone in your market about ways they can add value to their lives. When you passionately inspire, motivate, say and do things that make life better, you have a good marketing strategy that works. Success in your business...
