Include Integrity As One Company Brand Ingredient

Include Integrity As One Company Brand Ingredient

“I promise.” Do you use these words in your company brand? By delivering what you say you will deliver, you are using integrity in your business. What does integrity look like in the mind of your prospects and customers? Images of desired outcomes as a result of using...
Be A One Hit Wonder For Your Company Brand

Be A One Hit Wonder For Your Company Brand

Plastic wrap. The vacuum cleaner. Facial tissues. These everyday creations could be seen as what I call “One Hit Wonders.” You are a creative person if you are in business. There is a theme about the business solution you offer. Most likely, you have a centerpiece...
Repurposing Your Company Identity

Repurposing Your Company Identity

With changing technology, businesses can either get on board or jump overboard! What is happening with your company regarding market changes? Are you looking at closing your business or can you repurpose your company identity and stay in business? Here are some ideas...
The Value of Quality Assurance and Testing

The Value of Quality Assurance and Testing

Brand identity. When you know how to speak to what really matters to your target audience, you are building your brand identity. Speaking the language of your target audience comes with your marketing promotions. All promotions need to be tested. The more you...
Create An Unforgettable Company Identity

Create An Unforgettable Company Identity

Betty Boop. Bullwinkle J. Moose. Your favorite sports personality. What does each of these characters in your life all have in common? Company identity. When you keep company with your target audience, make your good qualities easily identifiable. They become a part...
Create A Desirable Company Voice

Create A Desirable Company Voice

When people who are Star Wars fans listen to the voice of Darth Vader, they instantly know who is speaking. James Earl Jones’s voice is unmistakable. When you think of his easily identifiable voice, what voice qualities make his voice so easy to recognize? Apply this...
Create A Memorable Company Brand

Create A Memorable Company Brand

You are a shopper. Everyone, even kids, are shoppers. Shopping is actually an activity in which you engage your senses, judgment, criticisms, hopes, dreams, feelings, etc. How do you create a company brand your ideal prospects love? It starts by thinking and FEELING...