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How to Make a Good YouTube Video Thumbnail

Envision this scenario. Your business sells organic kitten food. Picturing four-legged, huggable, cute balls of feline love eating your delicious, nutrition-packed kitten food, you feel all warm and fuzzy. You LIVE to repeatedly feel this warm and fuzzy feeling about...

Digital Promotion

Promoting your business digitally is always going to be a work in progress. Each digital promotion you conduct is an experiment to see what engages your target market.  Keeping in mind you are getting to know your target audience and speak in ways meaningful to them...

How Critical is SEO Content for Your Business?

How critical is SEO content for your business? Older businesses relied on things such as signs, coupons, fliers, banners, and print advertising to attract customers. Radio and television made it feasible to advertise with sound and video. Nowadays, you advertise your...

Black Hat or White Hat SEO?

If you've chosen search engine optimization to help rank your website on Google’s page 1, you've made a good choice for your business. But, to genuinely have success, you have to make sure you're doing everything by the book. There are numerous unethical ways to cheat...

Facebook Sponsored Ads vs Google AdWords

There are many different ways to market an online business. Often, business owners consider doing some paid advertising. Done properly, paid advertising can drive a steady stream of a new customer, targeted traffic to your website. If done ineffectively, it can cost...