Blog

To Outsource or DIY?

In a Hollywood movie, the star in most movies can sometimes use a proxy during certain scenes in the movie. These proxies are called stand ins. When the star wants or needs to leave a particular scene in the movie for some reason, the stand in “stands in” for the...

Outsourcing Gets You Leisure Time

All work without play is actually unhealthy. When was the last time you played? The term we adults use to describe play is leisure time activities. Without engaging in activities unrelated to work we can actually cause harm to our health. So, I’ll ask the question...

Outsourcing Gets You Family Time

Did you know that according to Google, people search using the keyword family time about 8,100 times each month? Further, they search using the keyword family time tv series only 880 times monthly. I just wanted to give you a comparative of the two keywords so you...

Outsourcing to Live With Passion

Each of us has a limited amount of time on the earth. How are you going to use that time?  By passionately living on purpose or just marking time? As you run your own small business, when you live with passion, it shows in your work. Passionately loving what you do is...

Improve Accuracy At Work To Market Better

Do you know how to improve accuracy at work to market better? One thing you can do is get organized. A professional organizer can help you stay on track. Hiring a digital marketing company is like employing a team of professional organizers! If you are disorganized in...

How To Delegate Work

Do you know how to delegate work? Most small business owners must wear many different hats to successfully run their business. DIY (Do-It-Yourself) is often their middle name. However, just because you, the small business owner CAN do many things doesn’t mean you have...

Outsourcing as a Delegation Tool

As a small business owner, when you use outsourcing, you are also using task delegation to keep your enterprise moving forward. Believe that outsourcing also causes you to feel a loss of control over your business? That a self-defeating way to think! Instead, think of...

Marketing Trends 2019

You’re brainstorming your marketingstrategy for the future. You ask yourself, “What’s my company’s future look like?” You shrug your shoulders. So, what can you do to get things going forward for the coming year? Do research for marketing trends 2019. Marketing Trends...

Working with a Buyer Persona – Part One

Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...