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What Good Are Marketing Statistics?

In your current marketing campaign, are you filling a want or a need? If your ads focus on creating desire for a “want” the ad is very emotion driven. Create an ad that talks about filling a need, and it is highly logic driven. However, whether your ad is designed to...

What is Search Engine Optimization?

If you are online doing anything, you’ve heard the term Search Engine Optimization, SEO for short. But what does this term really mean? Inquiring minds want to know! So, let’s answer some basic questions about this term. After all, knowledge is power. What is a Search...

How PPC Strategists Optimize Google Ads

Online business owners might have some misconceptions when it comes to PPC strategies. More specifically, they don't fully understand the purpose of a professional strategist where pay per click campaigns are involved. They may not know how important it is to optimize...

What Is Social Network Marketing?

People like sharing common interests. When you share ideas similar to your own with other people, you are acting social. In business, you regularly look to connect with like-minded people. This is how you build meaningful, long-term professional relationships. By...

Promote The Unique In Your Business

You’re looking at your morning checklist feeling a little bit overwhelmed. That doesn’t seem to take much because nowadays, everyone seems overwhelmed. Your company brand contains a certain set of characteristics to it. What’s the unique thing that helps your brand...

Create A Desirable Company Voice

When people who are Star Wars fans listen to the voice of Darth Vader, they instantly know who is speaking. James Earl Jones’s voice is unmistakable. When you think of his easily identifiable voice, what voice qualities make his voice so easy to recognize? Apply this...