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Marketing Trends 2019

You’re brainstorming your marketingstrategy for the future. You ask yourself, “What’s my company’s future look like?” You shrug your shoulders. So, what can you do to get things going forward for the coming year? Do research for marketing trends 2019. Marketing Trends...

Working with a Buyer Persona – Part One

Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...

Outsource Digital Marketing Tips

Do you know your core marketing activity competencies? For example, some people may be very good at engagement while others may be good at closing sales. When it comes to small business owners knowing their marketing task abilities and inabilities (marketing skill...

Pros and Cons of Outsourcing

Let’s suppose that your company is a small business in need of marketing expertise. You realize you don’t have the time or expertise to do all of your digital marketing. You wonder if you need an individual freelancer or a digital marketing company. It can be...

What is A Digital Marketing Service Guarantee?

What is a very common service business with which you probably engage every day? Meteorology. This well-known service business CAN’T guarantee the accuracy of weather predictions…EVER.  Why? Humans do not have complete control over atmospheric environments. Because...

How to Make Good Video Content

Imagine coming to a website that talks all about the things you LOVE. Suppose, for example, you love watching good movies. To you, good movies contain stars from the 1930s. That means the movies you watch are all in black and white. Your website sells black and white...

Website Ideas For Beginners

Are you an online marketing newbie wondering what kind of content engages best on your website? If so, think about your website as a place to give your fans a reason to return often. When you think of website ideas for beginners, think “simple and clear” content for...

Video Marketing Ideas That Really Work

Video marketing is an opportunity to share information that helps your audience solve their challenges. When you think the term “marketing” in any venue, equate it with being a supportive partner to your target audience. In video marketing, you are like a coaching...