Blog

How to Segment the Market For a New Product

Let’s suppose you serve a specific niche market. Luckily, you already know several common problems and challenges this market group experiences. However, did you ever think this market has a culture of its own? AND, there are subgroups or segments of your entire...

Making a Niche Market Video Content Series

Suppose you sell golf equipment. In your blog posts, you talk all about things that help reduce frustration and improve their score for people who golf. The written word is great to convey instruction to improve a golf swing (or virtually any training program), but...

Include Integrity As One Company Brand Ingredient

“I promise.” Do you use these words in your company brand? By delivering what you say you will deliver, you are using integrity in your business. What does integrity look like in the mind of your prospects and customers? Images of desired outcomes as a result of using...

Be A One Hit Wonder For Your Company Brand

Plastic wrap. The vacuum cleaner. Facial tissues. These everyday creations could be seen as what I call “One Hit Wonders.” You are a creative person if you are in business. There is a theme about the business solution you offer. Most likely, you have a centerpiece...

Marketing – How To Find Your Niche

What are the things ALL humans, no matter the time frame in which people live, needs that can be a successful business if done correctly? Believe it or not, figuring out how to find your niche and be successful at it often falls in three categories. These three...

Is Your Website a Popular Information Center?

Imagine that you are touring a foreign country. You need to know how to get to a certain destination. Where do you go to get answers to get to your desired destination? An information center! To site visitors, your website could be compared to a foreign country. They...

Repurposing Your Company Identity

With changing technology, businesses can either get on board or jump overboard! What is happening with your company regarding market changes? Are you looking at closing your business or can you repurpose your company identity and stay in business? Here are some ideas...

How To Get Natural Workplace Stress Relief

Think for a moment about your job. Oftentimes, people find jobs (compared with careers) stressful. What’s the difference between doing “just a job” to being in a career where work doesn’t feel like work? A job is doing something just to make money. When you only work...