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Creating Value for Customers

You have incredible products or services that solve serious problems or challenges for your market segment. Whatever you offer must be perceived as priceless to your audience. When creating value for customers, consider defining who you want to BE to them. Knowing who...

Keyword Research Tip for Better SEO

Your ideal target market prospect thinks in a sort of private logic to him or herself. When doing a search for something online, whether it be a physical product or a service, think about prospect worries. Your target market is doing it. So, to more easily connect...

Daily Business Tasks – What Can You Outsource

What’s happening in your life? Your work day can be slammed with many daily business tasks but, what about personal life activities? Is there a lot simultaneously going on personally for you, too? Are you generally feeling overloaded? Feeling overloaded and/or...

Proving Your Business Value

Do you believe in being honest in your business? If you do, your business value core beliefs align with a foundation for a profitable business. If honesty is just one value used in your business foundation, how do you prove honesty (and other values) to be valuable to...

Unique and Powerful SEO Content Strategy for Beginners

Want to improve your website SEO content? How about landing pages, blogs, your digital marketing in general? If so, here’s a secret from an experienced copywriter about how to improve online sales conversions. It is a secret most business owners do not understand they...

Effortless Marketing for Small Business

People have problems, challenges and goals to achieve. They are already looking for your solutions to their problems. Why? Because they CAN’T do what you do to be free of their “personal hell” without your help. Each person is a potential customer who has the problem...

How to Segment the Market For a New Product

Let’s suppose you serve a specific niche market. Luckily, you already know several common problems and challenges this market group experiences. However, did you ever think this market has a culture of its own? AND, there are subgroups or segments of your entire...

Making a Niche Market Video Content Series

Suppose you sell golf equipment. In your blog posts, you talk all about things that help reduce frustration and improve their score for people who golf. The written word is great to convey instruction to improve a golf swing (or virtually any training program), but...