A La Carte SEM/PPC Ads Pricing

Note: For those from UpWork, you will be charged weekly through Upwork. As Upwork is based on multiples of 10 minutes, the billing will be the nearest 10 minutes to be close to the estimates below.

We have many offerings that can be purchased individually.

A La Carte Services for SEM/PPC Digital Ads

Google Ads Setup and Management

Customers are always searching for businesses, products and more, and they are overjoyed when local businesses show up in the results. So as a small business, setting up a Google Ads account can really help you if you get everything set up right. Google Ads is the new name for Google Adwords.

It is important to target the right people with your campaigns. This will depend on the type of business you have of course, and by type of people you want to be able to get your products or services. For example, you don't want your ads showing to someone in Sweden when you're only able to ship domestically and not internationally.

This can definitely be a way to expand your business. Since Adwords is also for big business, this does provide your small business with an edge that you can't get from other avenues. Along with everything else you get, especially with geo-targeting campaigns, you'll be watching the traffic hit your site.

To be successful with Google Ads, it's essential that you have us manage the process. Success requires excellent management, analysis, monitoring and continuous improvement. To get a better idea of what our staff does to optimize your ads, see this blog post: https://bestdigitalmarketinghub.com/how-ppc-strategists-optimize-google-ads/

Contact us at [email protected] for an estimate.

Client meetings and extra research are in addition to the following estimates and will be billed on an hourly basis. Setup of additional campaigns will be less and it depends on how different it is from the other campaign.

A general estimate per campaign for a low ad budget: $300 for setup and $70 weekly optimization management. Your ad spend and any landing page creation are in addition to this.

Here is a quote we just gave to one client for their first campaign:

Ad Budget Initial Setup
<$1000 Ad Spend    $300
$1000 - $1500         $325
$1500 - $2000         $350
$2000 - $2500         $375
$2500 - $3000         $400
$3000 - $3500         $425
$3500 - $4000         $450
 
Ad Budget Weekly Optimization
<$1000 Ad Spend    $70
$1000 - $1500         $80
$1500 - $2000         $90
$2000 - $2500       $100
$2500 - $3000       $110
$3000 - $3500       $120
$3500 - $4000       $130

But it all depends on more details, so yours may be higher or lower. For example, if you want faster results, you will need your ads to be optimized more often so that costs more than what you see above. Ecommerce websites require more work, so the quotes will be higher. If your industry is highly competitive, your ad costs and optimization may be higher. This is only for Google Ads / AdWords (including writing the ads), not the ad budget. The higher the ad budget, the more work we need to do. We do optimize daily at the beginning and we keep on top of the ads after setup, optimizing when needed.

PPC Campaign Set Up:

  • Market/Business Research– Analyze the business & market niche.
  • Competition Research– Analyze the existing business competition involved.
  • Keyword Analysis– Identify the most relevant & cost effective keywords & finalize the keyword match types.
  • Ads Writing– Creating most relevant & click to action static/dynamic ad copies.
  • Defining Ad Groups– Categorize similar keywords and combine them into ad groups.
  • Developing Ad Campaigns– Categorize similar ad groups and club them into campaigns.
  • Bidding– Applying ad ranking/placement strategies.
  • Landing Pages– Optimizing landing pages for better ROI.

PPC Campaign Monthly Ongoing Optimization Process:

  • Market/Business Research– Analyze the business & market niche.
  • Competition Research– Analyze the existing business competition involved.
  • Keyword Re-Analysis - Analyze the currently used keyword sets and match types & add/delete/update keywords for better performance.
  • Ads Writing– Test the existing Ad copies, applying A/B testing and finalizing the best performing ads.
  • Performance Tests– Monitoring ad response with variations & maintenance of Quality Score.
  • Bidding– Observing the bidding & placement patterns of the industry and applying appropriate bid to lower campaign costs.
  • Landing Pages– improving the current landing pages by testing different landing page versions.
  • Tracking Conversions– Following up on conversion ratios.
  • Reporting– Maintaining weekly/monthly data reports.

Facebook and Instagram Ads, including Retargeting

Facebook and Instagram Advertising and Retargeting are state-of-the-art ways of attracting more clients. Have you ever gone to a website such as Amazon, and later noticed that an advertisement for the same product you were just looking at has suddenly popped up on a completely different website? Then you have just been introduced to retargeting. As most marketers understand, only about 2% of the traffic that visits your offer initially will actually make a purchase.

The purpose of retargeting is to actually give you the opportunity to connect with the other 98% that did not buy the first time. There is a specific technology that is used in order to deliver these advertisements wherever your potential clients may go on the internet, a simple strategy that can help you make more money using the marketing strategy called retargeting.

Client meetings and extra research are in addition to the following estimates and will be billed on an hourly basis. Additional campaign setup will be less and it depends on how different it is from the other campaign.

Basic Level Facebook Ads

This level is for an Ad Budget of up to $1,500. There is no guarantee of results especially during the testing period which is usually 2 weeks.

A general quote is per campaign: $397 Ad Design and Setup (For an image ad or if you provide the video. Ask for a quote for a video ad.) Your ad spend and any landing page creation are in addition to this.

$97 Weekly Management, Ad tweaks, and Optimization (per campaign) Your ad spend is in addition to this.

Advanced Level Facebook Ads

This level requires a minimum Ad Budget of $1,500 for testing. There is no guarantee of results during the testing period which is usually 1-2 months.

General estimate: $1,297 Ad Design and Setup (For an image ad or if you provide the video. Ask for a quote for a video ad.) Your ad spend and any landing page creation are in addition to this.

General estimate: $297 minimum Weekly Management, Ad tweaks, and Optimization (per campaign) Your ad spend is in addition to this.

Contact us for a customized quote. To order, contact us at [email protected]

To see one style of video ad, go to www.BestVideoHub.com. The style there is $267, unless you want major customization.

Landing Page Creation and Installation

We will design one landing page, create the title and bullets, then install it on your WordPress website. We will provide up to one image at this price and/or use your images.

From $100 to $300

To order or to request a custom estimate for landing pages, contact us at [email protected]

Disclaimer

Upwork Clients

Note: For those from UpWork, you will be charged weekly through Upwork. As Upwork is based on multiples of 10 minutes, the billing will be the nearest 10 minutes to be close to the estimates below.
For Upwork clients, all payments must be made through Upwork.

Client meetings and extra research or work are in addition to these estimates and will be billed on an hourly basis.
Setup of additional campaigns will be less and it depends on how different it is from the other campaign.

Upwork Invoicing for Hourly Contracts

All Services shall be billed based on the applicable hourly rate which shall include all the applicable services needed to perform the requested tasks.
It is impossible to determine in advance exactly how much time will be needed to complete your task.
As such, any figures quoted to you for the total cost of our services are merely estimates that are subject to change.
The final amount payable shall be computed by multiplying the applicable hourly rates by the number of labor hours performed.
All hours will be posted on Sundays as Manual Time.

Upwork Invoicing for Fixed Contracts

Every Monday, the previous week's billing needs to be approved, and the coming week's escrow needs to be opened.

Digital Ads Disclaimer

The setup and running of digital ads are much more complex and technical than you probably realize. 
Our digital ads strategists analyze your landing pages and the images on your website to see if they are the quality needed to use for ads. If there is a need for additional images or landing pages, there is a separate additional cost for each.