Betty Boop. Bullwinkle J. Moose. Your favorite sports personality. What does each of these characters in your life all have in common? Company identity. When you keep company with your target audience, make your good qualities easily identifiable. They become a part...
Imagine going into a grocery store that specializes in selling organic foods from all over the world. You walk into the store looking for yuzu fruit. In your mind you’re hoping and expecting to find it. Yuzu fruit is not a fruit typically found in the local American...
Popular websites are simple to understand. The content is also relevant to what really matters to the end user. They also typically can be understood by someone reading at an eighth-grade reading level. In other words, keep it simple and relevant to YOUR ideal site...
Your day starts out like usual. You get to your desk at about 7:00 a.m. Imagining the day ahead, you write out on paper the day’s marketing tasks. Then, after seeing them on that paper, you prioritize those tasks in order of real urgency. Then, stuff happens. An...