Working with a Buyer Persona – Part Two – Buyer Persona Exercise
In part one of this topic, you learned generally about creating a buyer persona. In the next part of this topic, I will suggest ways to actually build a buyer persona. It would be helpful if you build a buyer persona for each product or service you offer. Keep this in...
Working with a Buyer Persona – Part One
Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...